Is Andrew Tate really that bad?


Who is this insanely popular figure, and where has he come from?



Andrew Tate made his rise to fame far before current day. In 2016 he retired from kickboxing after winning four IKSA world championships and at one point was ranked second best in the world.

Only in recent months has he made an extreme resurgence into social media and now mainstream news, so fast and so huge it’s almost unbelievable. But how..?


Andrew and his close brother Tristan Tate run an online university called “Hustlers University” or “HU” for short. This university teaches new entrepreneurs “18 modern wealth creation methods” to get rich, enlisting multiple different professors - all successful business men and women - to teach lessons on their field of expertise, the Tate's even have classes themselves. 


One of the methods of modern wealth creation they teach on is affiliate marketing - where you are given an affiliate link to a product or brand, and each sale that you make through that link, you get a percentage commission. This encourages individual marketing and promotion for the product, taking that job off of the companies -, and as an immediate example, they offer anyone an affiliate link to Hustlers University, where each member that you sign up through your personal link, you get paid for. One method that they strongly advise is creating a Tate fan social media account and re-posting short clips of the Tate's from podcasts or interviews to gain views and click-throughs onto the link in their bio.


This is why, when Andrew got banned from almost everything the “Matrix” controls, nothing changed. 


Major sites and apps took him down, all within a space of eight hours. Sites like ‘AirBnB’, ‘Deliveroo’ and ‘Uber’ were some of the first to go.


He is still absolutely everywhere.



Although many bridges have been burned by the Tate's words, many people have talked openly about the positive impact they have had in their lives. 


In one interview, Andrew reluctantly opens up about an email he received from a suicidal fan who wanted help. He talks about how he advised the fan to go and get a six pack in the gym and email him back once he got one. Andrew received an email from the same person weeks later, who was extremely grateful for the advice and explains how they were on the bridge of suicide and - thanks to his help - are now ripped and loving life.


This is one example of the positive impact the Tate brothers have had on many.


Their influence ranges from young to old, male to female, left to right, but their main viewership is found in young men aged 12-20. Who have been masterfully targeted by the brothers through the algorithms of social media (See Manosphere).


Huge amounts of people credit him to their success in life, whether that is financial or personal development, and mention his wealth of knowledge and wisdom…


Some find his takes on current western society refreshing, in opposition to the more leftist ideas he believes are ‘enforced’ on young people. His male followers argue: they don’t want to let their emotions control them, or become satisfied and contempt with weakness, mentally or physically. They believe not just blindly in Andrew, but the ideas he promotes (See “41 Tenets”) and others who share them.


On one podcast, Tate talks about how young men are the most dangerous to the Matrix, as

their strength and group spirit can be devastating to governments or people caught in the way.

He suggests that due to this, men are being repressed by the modern world from all angles, he

says that the porn industry is backed by the governments to crush young men's mental states

and masculinity is being repressed through changes in gender norms.



Although it's easy to see the imperfect nature of the man and the message, we cannot ignore the clear resonance that what he says has with young men in the modern world. Whether we should be talking about Andrew Tate or not is up to discussion, but, the topics that he raises and the audience that is listening to him must not be ignored. The lost young men of this world need help, and Andrew Tate is giving it. We don't need a new Talisman, we need a better discussion.


- Rudy Reeves-McHugh



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